Prices for tickets to the US Open competition taking place next month have skyrocketed following news that tennis legend Serena Williams plans to retire soon.
In the Open Era of tennis, Williams, who turned 40 last September, holds the record with 23 Grand Slam singles victories.
She has six US Open victories on her credit, taking the title in 1999, 2002, 2008, and 2012–2014. Wimbledon in 2016 saw her win her most recent Grand Slam singles championship.
Williams published a photo of herself on the cover of Vogue with the caption: "Serena's Farewell" on Instagram. I'm awful at saying goodbye.
Serena Williams' retirement raises the cost of US Open tickets
Every time you love something so deeply, that time is difficult. I love tennis, for the love of God. But now the timer has started.
I have to prioritise being a mother, achieving my spiritual objectives, and finding a new, interesting Serena. I'm going to enjoy these upcoming weeks.
Despite tickets being on sale since October of last year, roughly a quarter of all ticket sales for the event occurred on August 9–10, according to Logitix, which manages millions of tickets for teams and resellers across numerous live event ticket platforms.
Since Williams' statement, ticket prices have increased by 30% overall on the resale market, with the semifinals and finals seeing significant price increases of 54% and 89%, respectively. However, there is no assurance that Williams will make it that far.
The quarterfinal rounds start on September 6, the women's singles semifinals are scheduled for September 8 in the evening, and the women's tournament final is scheduled for September 10 at midday.